National Retail Chain Boosts In-Store Traffic by 45% with AI-Powered Lead Generation
A national retail chain with over 200 locations implemented LeadRush AI's customer engagement platform to drive more foot traffic to their stores. The result was a 45% increase in store visits and a 28% improvement in conversion rates from online browsers to in-store shoppers.
45%
Store Traffic Increase
28%
Conversion Rate Improvement
Company Background
This national retail chain operates over 200 locations across the United States, offering apparel, home goods, and electronics. With both a strong e-commerce presence and physical stores, they serve millions of customers annually.
The Challenge
The retail chain was struggling to convert online browsers into in-store shoppers. Despite high website traffic, their store visit rates were declining year over year. Traditional retargeting campaigns were becoming less effective and more expensive. They needed an innovative solution to bridge the online-offline gap.
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Schedule a Free ConsultationOur Solution
We implemented LeadRush AI's retail-specific lead generation and engagement platform. The solution included personalized product recommendations, location-based promotions, and an AI shopping assistant that encouraged store visits for personalized shopping experiences.
Our approach combined behavioral analytics with location intelligence to identify high-intent online shoppers and incentivize them to visit physical stores. We developed custom engagement sequences based on browsing history, previous purchases, and proximity to store locations.
Solution in Action
The AI shopping assistant integrated into the mobile app
A retail location with increased foot traffic
Store associates assisting customers who were engaged through the AI platform
Implementation Process
Customer Data Integration
We integrated with their customer data platform to create a unified view of online and offline shopping behavior.
Duration: 6 weeks
AI Shopping Assistant Deployment
We deployed our AI shopping assistant across their website and mobile app to engage customers and promote in-store benefits.
Duration: 4 weeks
Location-Based Campaign Setup
We configured geo-targeted campaigns to deliver personalized promotions based on customer location and store proximity.
Duration: 3 weeks
Store Associate Training
We trained store associates on the new system to ensure seamless online-to-offline customer transitions.
Duration: 5 weeks
The Results
Store Traffic Increase
45%
Measured by tracking customers who engaged with the AI assistant and subsequently visited a store
Conversion Rate Improvement
28%
Percentage increase in website visitors who later made in-store purchases
Transaction Value Increase
32%
Higher average purchase amount for customers who engaged with the AI assistant before visiting
ROAS Improvement
165%
Return on ad spend increased from 220% to 583%
Additional Outcomes
- In-store traffic increased by 45% from online channels
- Online-to-offline conversion rate improved by 28%
- Average transaction value increased by 32% for AI-assisted shoppers
- Customer satisfaction scores improved by 24%
- Return on ad spend increased by 165%
"LeadRush AI has revolutionized how we connect our digital and physical retail experiences. The AI shopping assistant has become an invaluable tool for driving qualified foot traffic to our stores, and customers appreciate the personalized guidance. The ROI has far exceeded our expectations."
Jennifer Williams
VP of Omnichannel Retail, National Retail Chain
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