Anderson Law Firm Doubles Client Intake with Targeted Lead Generation
Anderson Law Firm, a mid-sized practice specializing in personal injury and family law, partnered with LeadRush AI to refine their lead generation strategy. By implementing our targeted lead qualification system, they doubled their client intake while reducing marketing spend by 35%.
100%
Client Intake Increase
87%
Lead Quality Improvement
Company Background
Anderson Law Firm is a mid-sized legal practice specializing in personal injury and family law. Founded in 2005, they serve clients throughout Texas with offices in Dallas and Fort Worth.
The Challenge
Anderson Law Firm was wasting marketing budget on broad campaigns that attracted unqualified leads outside their practice areas. Their intake team was overwhelmed with inquiries that rarely converted, and their cost per acquisition was unsustainable. They needed a solution to target and qualify leads specific to their practice areas.
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Schedule a Free ConsultationOur Solution
We implemented LeadRush AI's targeted lead generation with custom qualification criteria specific to their legal specialties. The solution included AI-powered lead qualification, practice area-specific nurturing sequences, and integration with their case management system.
Our approach combined targeted digital advertising with sophisticated lead qualification algorithms. We developed custom qualification criteria for personal injury and family law cases, ensuring that only viable cases with appropriate jurisdiction and statute of limitations were passed to the intake team.
Solution in Action
The custom lead qualification dashboard for legal cases
The intake team reviewing qualified leads
An attorney meeting with a client acquired through the AI system
Implementation Process
Practice Area Analysis
We analyzed the firm's most profitable case types and developed detailed qualification criteria for each practice area.
Duration: 3 weeks
Lead Qualification System Setup
We implemented our AI qualification system with custom rules for personal injury and family law inquiries.
Duration: 4 weeks
Case Management Integration
We integrated with their Clio case management system for seamless lead-to-client conversion tracking.
Duration: 2 weeks
Marketing Channel Optimization
We optimized their digital marketing channels to target high-potential clients based on our qualification criteria.
Duration: Ongoing
The Results
Client Intake Increase
100%
Measured by comparing the number of new client engagements before and after implementation
Lead Quality Improvement
87%
Based on lead-to-client conversion rate and case value metrics
Marketing Spend Reduction
35%
Total marketing budget decreased while results improved
ROAS Improvement
215%
Return on ad spend increased from 150% to 472%
Additional Outcomes
- Client intake doubled within 3 months
- Lead quality score increased by 87%
- Marketing spend reduced by 35%
- Return on ad spend improved by 215%
- Case value increased by 42% on average
"The quality of leads we receive now is remarkable. LeadRush AI has helped us focus our marketing efforts on the exact type of clients we want to attract. Our intake team is no longer wasting time on unqualified inquiries, and our case values have increased significantly."
Robert Anderson
Managing Partner, Anderson Law Firm
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