Bright Home Services Generates $1.2M in New Business with AI Chatbot
Bright Home Services, a regional provider of HVAC, plumbing, and electrical services, implemented LeadRush AI's chatbot solution to capture leads outside business hours. The result was $1.2M in new business within 12 months and a significant improvement in customer satisfaction.
$1.2M
New Revenue Generated
68%
After-Hours Lead Capture
Company Background
Bright Home Services is a family-owned provider of residential HVAC, plumbing, and electrical services serving the greater Atlanta area. Founded in 2010, they employ 35 technicians and serve over 5,000 households annually.
The Challenge
Bright Home Services was missing potential customers who visited their website after business hours or during peak call times. Their small office staff couldn't handle the volume of inquiries, and they estimated they were losing 30-40% of potential leads. They needed a solution that could qualify leads 24/7 without increasing staffing costs.
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Schedule a Free ConsultationOur Solution
We deployed LeadRush AI's chatbot to qualify leads 24/7, schedule appointments, and answer common questions instantly. The solution included integration with their booking system, custom qualification flows for different services, and seamless handoff to human staff when needed.
Our approach focused on creating a conversational AI experience that could effectively qualify leads for different service types while providing immediate value to potential customers. We designed custom conversation flows for HVAC, plumbing, and electrical inquiries, with specific qualification criteria for each.
Solution in Action
The AI chatbot interface that captures leads 24/7
A Bright Home Services technician on a service call
The customer service team handling chatbot handoffs
Implementation Process
Conversation Flow Design
We designed service-specific conversation flows to qualify leads based on service type, urgency, location, and budget.
Duration: 2 weeks
Booking System Integration
We integrated with their ServiceTitan platform to enable real-time appointment scheduling and technician dispatching.
Duration: 3 weeks
Knowledge Base Development
We built a comprehensive knowledge base of FAQs, service descriptions, and troubleshooting guides for the AI to reference.
Duration: 4 weeks
Testing & Optimization
We conducted extensive testing with real-world scenarios and continuously optimized the conversation flows based on user interactions.
Duration: Ongoing
The Results
New Revenue Generated
$1.2M
Tracked through appointment bookings and completed service calls originating from the chatbot
After-Hours Lead Capture
68%
Percentage of total leads captured outside normal business hours (5pm-9am and weekends)
Response Time Improvement
100%
From an average of 4 hours to instant response for all inquiries
Customer Satisfaction Increase
45%
Measured through post-service surveys comparing pre and post implementation
Additional Outcomes
- Generated $1.2M in new business in 12 months
- 68% of leads captured outside business hours
- Average response time reduced from 4 hours to instant
- Customer satisfaction increased by 45%
- Booking conversion rate improved by 58%
"As a small business owner, I was skeptical about AI solutions, but LeadRush AI has delivered an ROI that exceeded my expectations. The chatbot alone has generated dozens of qualified leads that would have otherwise been lost, and our customers love the instant response."
Jessica Martinez
CEO, Bright Home Services
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